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Paper Types. This Research Paper was written by one of our professional writers. You are free to use it as an inspiration or a source for your own work. This paper presents a brief history of the London Drugs Company, founded in Vancouver, Canada and ultimately becoming a household name in pharmaceuticals across the provinces of Western Canada, company research paper example. The paper presents an RPV analysis of the organization. It examines the organizations control and quality management techniques and relates these to my own personal experiences in this area, company research paper example.
The London Drug Company was first formed in On Main St. It was the year, the Second World War ended and the soldiers returned home from Europe. The store aimed to revive a new Hope and was named after London, England.
The store projected a new image of peace and future prosperity. Today the stores are in more than 35 markets across the western Canadian provinces of BC, Alberta, Saskatchewan and Manitoba, company research paper example. They have become a household name in local pharmacy stores.
They lay claim to a customer base of 45 million people and provide a range of goods that embrace cosmetics, drugs, small appliances, photographic equipment, TVs, cell phones, electronics and even furniture. London Drugs is one of the earliest discount stores in Western Canada, company research paper example, and they initially stocked ft, company research paper example.
This was risky at the time because customers were used to being very niche focused on buying habits. meat from the butcher, bread from the baker etc. Nevertheless, the risk paid off and 65 years on they changed the retail landscape in Western Canada. It was Mr. Tang Louie, the owner of a chain of grocery company research paper example in Vancouver that quickly stepped in and acquired the company.
He was quick to recognize the potential of the company. This created a new era of growth for the HY Louie group and expanded the Company into the company research paper example Western Canadian provinces. He introduced brand names like that of Elizabeth Arden, Lancôme and Shiseido, whilst building a model of value and customer service.
Fig 2 provides the model illustration of this concept, company research paper example. The model shows three elements i Productive use of resources ii Short term gains and iii the sustainment of the gains over time. In for the two main things in order to gain competitive advantage. Local governments accept this, but healthcare products, but everything else was tricky, but they did not stop the sale [2].
It offered a discount price key based upon full purchase of commodities, company research paper example. The big breakthrough came in the s when London drugs broke with tradition on the standard charges for dispensing these, they discount these and for the first time that Cooper residents have a choice of paying less or prescription drugs. So in the short-term, London drugs outpaced its rivals by having longer hours in order to sell their products.
The breakthrough in discounted prescriptions increase their customer base across the whole of Western Canada, and even long-distance company research paper example mail-order prescriptions. If people were taking pictures differently, they would need to print their pictures differently, too.
Again, they worked with equipment manufacturers and invested in upgrades that have proven essential in the digital photo revolution. The new millennium has reaped the benefits of this bold move. With London Drugs the target market was initially the working consumers of the Vancouver market place.
This later expanded to Western Canada and parts of the United States. The Products would be based upon the introduction of leading Brand Names but with the ability to discount based upon the concept of bulk purchasing.
Price was highly influential and people were looking for value for money but not at the sacrifice of quality goods. Hence the discount store but selling brand leader names would boost them ahead of their competition.
Place was important and they opened on the Main Street of Vancouver providing them a highly visible market presence. People in were returning from the War and rediscovering the new possibilities that the store offered them. Promotion The store highly promoted itself as the store of choice. I was first introduced to the Company research paper example drug store in The immediate impression is of a fairly well polished conservative store.
The blue-and-white logo is a fairly good brand image, but it is starting to look a little dated, and the overall impression looks somewhat similar to that of the Wal-Mart stores, company research paper example. The perception changes when you enter the store, and how they have actually layed this out. There is a common or similar feelings toward London drug stores, and as such familiarity with one is the same as entering another store elsewhere.
The pharmacy and drug counters are normally contained at the rear of the store. The remaining stories then split out into a series of aisles that sell most of the consumer goods. The exception to this is that of the camera and photographic section and the electronics and computer section, which are normally contained in separate cells.
So essentially you get to see an emphasis on four main sections within the store i. The pharmaceutical section also incorporates the cosmetics area where there is a wide variety of brand leader goods available at discounted prices. One of the main differences with London drugs, is it the quality of the products that are on sale. By contrast to Wal-Mart, in stores of this type we are witnessing a lot more cheaper, lower quality imported goods from China and Southeast Asia.
Whilst this is also prevalent in London drugs. It is not to the wide degree of its competitive stores. It is possible to find quality goods on sale produced in Europe and North America. This quality of the products is found across the entire range of the store and not merely concentrated in one specific elements of it. The store has recognized the need for consumer choice, and clearly has provided a degree of alternatives.
There are other cheaper low-end products there if you want them; equally, there are a range of high quality, effective products at a more expensive price for the more discerning consumer. Other competitive stores have tended to fall into the junk store category and offer a wide variety of inexpensive, low quality and inferior goods from the Far East. London drugs has inspired me to think about the company research paper example of strategic business planning, and the development of an effective marketing campaign.
It is important to know your customer and the principal stakeholders of your business. London drugs, ensured that they understood what the customer wanted in terms of service and product delivery. The importance of having high quality goods at a reasonable price that everybody could afford, company research paper example. They consolidated the service model and expanded their regional distribution of goods and services.
They understood what their core business was and provided the expert capability in order to diversify this and meet the increased consumer demand. An example of good quality management is illustrated by the weight of the drugs developed the computer store side of its business. In the first instance, the CEO travelled to Silicon Valley in order to get the major players selling in the retail store outlet.
In the first instance, this was rejected, as they stated drug stores simply do not sell high technology and computer equipment. This did not deter London drugs and a suit against the likes of HP and IBM to sell products in their stores. London Drugs decided to formalize the role of in-store technicians. Now there would be a designated technician in every store company research paper example threshold qualifications.
This new concept of having technical experts in the stores in order to support the technical product sales created a new model of customer service support and delivery. We also sell house wares, hardware and automotive products. One of the important success stories related to London drugs is that of the customer service model.
Essentially, they offer a full service solution. Whether it is a expensive home theatre system or company research paper example computer network configuration, they will help you to find the precise specification, company research paper example, and technology system to meet your individual needs.
In addition, if this needs custom installation. They will arrange for the implementation to be carried out for you. They also examine precisely what will try to obtain from your system. Company research paper example are excellent at pointing out enhanced value technology solutions and potentially we obtained either improved value for money or optimize the performance of your system.
London drugs has made full use of the technology age and the online mail-order service is extremely impressive in terms of the range and quality of goods that have marketed online. In more recent years. They have been quick to recognize the important emerging market of the health and wellness industry, company research paper example. The website provides a comprehensive range of products that are available for both this store and find mail-order online. London Drugs.
The s: The Times. Murphy, J. London Drugs Lays the Groundwork For Growth With Network Modeling. The Marketing Mix.
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A most recent example, is the commencement of the ‘all-new’ Fiesta car at the transformed Cuautitilan plant in Mexico, where the company’s investment is proposed to bring, according to group vice president of Canada, Mexico and South America operations and Global Marketing, Jim Farley, “ONE Ford’ global vehicles to life in North America and allow[ing] more customers to Marketing Strategy for Products: Happy Babies Change Time Diaper Indicator Alarm, Research Paper Example Discuss the company’s advertising strategy and how it aligns with its marketing goals. The diaper indicator alarm has provided Happy Babies with a number of [ ] Free Research Paper On Company Profile. Free Essay Examples - blogger.com blogger.com Published Mar 21, Accessed March 11,
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